Battle Ropes were a featured Workout of the Week when this email went out and it’s digital signage counterpart appeared throughout clubs. The copy I wrote compared this new fitness addition to a fun childhood game—combined with a savvy tech reference—increased inquiries about the program.

The shout out to the Bay Club Blog increased views of our Workout of the Week video, and led members to inquire about the Battle Ropes with Fitness Professionals, and an increase in participation and revenue.