Stay | Play's unique take on travel, luxury, customized experiences, and personal concierge service called for a lofty though personable and accessible voice and style. 

First order of business: thoroughly interview the company's founder, Sean, who has personally forged these relationships with important people, businesses, and organizations across the globe. Through his stories, insights, boundless vision, and enthusiasm, I captured the Stay | Play philosophy in just over 750 words. At least Sean thinks so. 

Design by
Allie Fornesi

Just telling a Stay | Play client that the possibilities are endless isn't enough. The rhythm and balance of the prose is crafted to reflect the structure of the company model, as well as the individual architecture of each trip. And elaborating with otherworldly examples of what exactly was doable was vital. Sean threw out a few ideas, and I punched them up with playful language and a flowing-but-tight structure.

Design by
Allie Fornesi

The client needed this web page to emphasize the range of relationships Stay | Play had established with hotels of every size and caliber. I focused language and voice on promoting the individualism each Stay | Play property encompassed. This is an important point, necessary to drive home the customizable experience Stay | Play offers.

Design by
Allie Fornesi

Client feedback on this page: They could feel the warmth of the Mediterranean sun, enjoying afternoon naps by the pool, and reveling in chef-made dinners with friends.

Villa reservations are one of the largest Stay | Play revenue streams. We needed language to compliment and promote the full potential available to clients. The Stay | Play Team was ecstatic with the verbiage I chose here.

Design by
Allie Fornesi

Travel is all about transpo, and since Stay | Play aims to offer the absolute best, they wanted a snappy, punchy, playful lead backed up by examples. The client used this page as further direction for the persona of the entire company. It was as fun to write this as I'm sure it to sit behind the wheel of that Ferrari 488GTB.

Made-to-Measure adventure is easily said. But filling in the details and executing is more complicated. This is where the Experience descriptions come in. Employing entertaining and enticing language, I also focused on a straightforward approach to what clients will be receiving. 

I made sure to incorporate concrete examples of what can be arranged, infused with the feeling that anything is possible—which with Stay | Play, it is.

Writing Experience descriptions is all about transporting. And if the image of a skier plunging through powder with a volcano on the horizon didn't do it, I was sure mentioning apres ski with sake and soothing hot springs would do the trick.

And for the slopes enthusiast, I threw in some stats on snowfall. Need to keep Experiences grounded—even on one of the highest peaks in Japan.

Mexico is traditionally where vacationers head for white sand, hot sun, blue waters, and endless margs. The Mexico City Formula 1 trip was designed as the antithesis to the cookie-cutter Mexican holiday. 

I chose to play up the culture and uniqueness that defined this trip. Stay | Play clients reacted strongly to this description and bookings really moved due in part to this description.

The sights to see on this trip are numerous, but my client did not want to leave anything out. For consistency's sake, I opted away from a bullet point list and worked with syntax to craft a sentence that was long, included all items, flowed with a sing-song quality, but was not a run-on.