RICHARD WRIGHT
CONTENT DESIGNER and STRATEGIST, and WRITER

Igniting engagement, streamlining navigation, and promoting understanding across web, mobile, and digital channels. Creating and executing end-to-end content design concepts to support the development of highly customer-centric innovations. Planning strategy across multiple verticals. Plotting unique roadmaps that continuously progress toward new traffic goals and areas of opportunity.

CONTENT DESIGN STRENGTHS

UX & UI marketing strategy & content design – Experience flows for web and native apps – Product experience descriptions – Style guide, voice & tone, and brand guidelines – Blogs, newsletters, and magazine articles, and one-sheets catalogs – Digital signage, POS, and catalog design
Long and short-form copy

PROFESSIONAL EXPERIENCE

Content Designer, Meta, Meta FinTech
November 2022 - April 2023
Strategize, design, write, edit, test, and improve content within product flows, interface language, education materials, product names, navigational nomenclature, terminology, and taxonomies. Present work and receive and incorporate feedback to ensure overall project improvement. Organize and lead content critiques. Co-lead content design efforts on Meta-wide product design platform. Contribute to processes and style guide.

Edit and contribute to designs and content in Figma, Sketch and other design tools.·
Collaborate daily with peers across disciplines, including engineering, design, research, marketing and data science.
Partner with our internationalization and localization teams to ensure product experiences are of the highest quality in every language.

Senior Content Designer, Wells Fargo
December 2021 - June 2022

Provide subject matter expertise and strategic leadership for digital products, initiatives within the digital environment.
Spearhead the development and execution of the most complex digital business plans, programs, and initiatives.
Focus on content strategy/creation, customer experience, analytics/research, or product management.
Develop digital strategy for product/functionality/experience area, and influences digital strategy.
Lead a small team of digital consultants or cross-functional teams in digital initiatives.
Recognized as an expert in the digital technology industry.

Content Designer, eBay, Payments & Stores
November 2020 - December 2021
Ensured UX and UI content clarity and easy customer usage of Payments and Stores products. Collaborated with visual/interactive designers, project managers, VPs, and legal to craft high-impact content. Helped build voice & tone style guide, as well as spread brand evolution and importance throughout the eBay org.

Championed the inclusiveness and proactive involvement of content for all projects in Payments and Stores, while also completing reactionary projects. Created customer flows with visual designers and PMs to present to VPs and stakeholders. Focused on granular style, voice & tone, and brand guidelines while auditing entire flow for Stores and Payments segments.

Content Designer, Intuit, QuickBooks, Payments & Self-Employed
February 2019 – August 2020
Designed UX, UI, and customer-facing marketing content for QuickBooks segments Payments and Self-Employed. Aligned with visual designers, marketers, legal, stakeholders, and fellow content designers to organize flow and comprehension in web. Evolved QuickBooks brand, voice, and mission. Researched metrics to adjust content to achieve desired results. Executed end-to-end content strategy for multiple platforms. Crafted UI text, conversational UI scripts, product messaging, and other project deliverables. Transformed complex accounting jargon into conversational, approachable language. Conceptualized broad spectrum of ideas based on experimentation and customer research.

Created customer-acquiring web, mobile and landing pages. Created confidence in QuickBooks Payments and POS system through strategy, research, narrative, and collaboration with visual designer and stakeholders. Produced heightened transaction through user-friendly navigation bar to foreshadow expanded information.
Enhanced customer interaction rate by 40%+ and conversion/sign up rate by 25% by spearheading customer engagement strategy for Instant Deposit product, curating “value high” emails and web illustrating the ease of signing up in module, collaborating with marketing stakeholders, and developing an image narrative to complement messaging approach.
Added over 500 unique debit cards and achieved 414 incremental merchant transactions by spearheading UX and then email copy to promote the GoPayment App for all QuickBooks customers.

Copywriter, Content Strategist, Credit Karma, Credit Karma Tax
November 2018 – February 2019
Collaborated with designers, managers, writers, and strategists on the 2018-2019 Credit Karma Tax campaign. Directed UX interface writing and response content for web, email, apps, social, TV, and digital ads. Conceptualized new campaign ideas around empathy for financial customer base. Executed cohesive messaging strategy around new products. Facilitated stakeholder and legal edits of creative content. Ensured copy aligned with Credit Karma's mission and values, exemplified company’s voice, presented a compelling offer, and targeted defined audiences.

Supported premier product launch by collaborating with tax creative team to implement a fresh vernacular enhanced by a punchy syntax while creating an organic flow. Utilizing design elements to enhance primary webpages in effort to heighten traffic and increase registration
Owned “Rocket/Turtle” concept to reduce body copy by investigating CKT's premium features, branding said features, and strategizing content to surpass competitors

PayPal: Content Designer
July 2018 – November 2018
Collaborated with design partners to influence web content, UX/UI, and visual design. Coordinated digital content with brand, marketing, and operations teams to ensure a consistent end-to-end experience. Utilized data and research to evaluate content’s impact and pushed for continuous improvement to illustrate business results. Oversaw junior copywriters. Transformed global product requirements into a strategy for content to meet business goals and solve customer problems.

Overhauled system emails and webpages by creating and implementing empathetic UX and engagement strategy. Crafted easily comprehensible content to decrease call volume and increase landing pages and website traffic. Collaborated with brand specialists, facilitated digital content directors, and evolved tone, voice, and style guide at PayPal.

All the Things, Creative Agency, Founder & Principal
Feb 2017 – Present
Create results-driven and attention-grabbing creative work. Design accessible and targeted messaging that resonates. Collaborate with designers, AD’s, and CD’s to streamline business efficiency. Write 1-2 tech blog articles a week for large social networking companies. Owned production strategies. Incorporated SEO rebranding website rewrites. Research tech markets and online advertising trends. Collaborate with multiple creative agencies to create content for multiple industries and verticals.

Executed copywriting and content creation for Hathway, Accenture, and Questus agency clients. Worked for and managed private clients The Olympic Club, Stay | Play, Golden Gate Lending Group.

Senior Copywriter, Editor, Creative, The Bay Club Company
Jan 2013 – Feb 2017
Helped lead company-wide rebrand for digital web and marketing. Collaborated with visual designers and stakeholders creating highly functioning website and landing pages to increase member revenue. Worked directly with sales in strategizing and executing campaigns. Wrote UX content to help members navigate membership perks.

Oversaw end-to-end functionality of email-to-web and beyond making sure customers had an organic and easily navigable experience. Collaborated on email campaigns and ensured UX landing and webpage writing seamlessly synced in voice, tone, and style across all communications. Managed junior copywriters.

Education
St. Mary's College of California, MFA in Creative Writing. 2014
University of San Francisco, BA in English
Student at The San Francisco Writers Grotto