Creative insight:
This is a fun example of how we collaborated with design to add a little delight to this banner experience. It also gave me a chance to cut the copy down. “Get your max refund, guaranteed” was the initial go-to copy. I am forever striving to move away from “Get” as an opening verb. It feels stale and lazy. This design inspired me to utilize “Max” as our verb, kick “Get” to the curb, and improve our messaging.