My aim was to instill the whimsy and magic associated with childhood summers while conveying that kids are going to be safe, secure, and happy. Learning, exercise, safety, friendship, and making memories are a few of the building blocks I tapped to inspire this POS poster and email, which was highly praised by internal teams, as well as consumers. We also saw a jump in revenue from summer camp signups before the February 28th Early Bird Deadline.

For four years running, I created the concepts and wrote the collateral for Summer Camp—one of the largest sources of revenue for the Bay Club.