Request:
Create a more dynamic, engaging, and customer-acquiring landing page that ladders up to Q4 big bets.

Objectives:
• Bring V&T, messaging, value prop, and messaging hierarchy up to date
• Ensure all messaging be easily adjustable for approaching POS V19 launch
• Research, manage, and feature top valuable POS features
• Bring surprise & delight while instilling confidence in POS system
• Showcase customer’s business growth potential with POS

Execution:
• The main selling points for the QuickBooks POS system were seamless online and in-store syncing. We led with this value, alluding to it in the hero and expanding in the subhead.

• A big issue was including all the value props our stakeholders wanted. We solved for this with a tertiary nav-bar below the hero, making the page easy to navigate, while keeping the best-selling points high. This nav-bar also gave us an opportunity foreshadow what was to be expanded on throughout the page.

• Before getting started, I created an extensive messaging hierarchy paired with specific value props to keep the messaging narrative and flow synced with what the research dictated.

• My partner and visual designer outlined a visual pivot for the page. We worked together and collaborated simultaneously so our efforts would sync with our decided upon narrative and objective: To tell a cohesive story instilling confidence that this POS was the best possible product for each business.