Sofia Nadjibi—a 20-year veteran of the real estate lending business—needed more acute and approachable communication. Her voice and vibrant personality was a large factor in her success. But, it was not doing the heavy lifting it should on her website, in her emails, or in her direct mail pieces. 

Through multiple meetings with Sofia, I was able to understand her charisma the persona of the clients she wanted to attract. Sofia truly loved helping people, be it through charity and volunteer work or ensure they were able to secure their dream home. 

I collaborated with Sofia and designer Allie Fornesi at knockout.design to bring forth her caring nature and personable outlook while catering to her sophisticated and affluent client base.

Design by
Allie Fornesi / knockout.design