With so many 4th of July happenings, how do you make your event stand out? Fun, punchy headlines and cutlines, personable and conversational—but brief—copy, and collaboration with a talented designer to pair dynamic images with the language. The message is designed to relieve the stress that can be involved in a big holiday event.

Plus, I decided to employ a sequenced linear listing of attractions to give the collateral a fluid feel, helping map out the readers 4th of July experience.