Objective: Champion CKT as a premier product and expand upon the primary RTBs: Always Free, 100% Accurate Calculations Guarantee, and 100% Max Refund Guarantee.

Look and feel — images and copy:

Problem: We had an awesome product with a ton of features. Touching on each selling point was going to be tough. The copy was heavier than we wanted.

Solve:
Whimsical, useful, bright, conversational, reassuring, and inviting, our tax creative team induced forward momentum to people have trouble starting. We employed a fresh, younger vernacular enhanced by a punchy, deliberate syntax. Our design elements created an organic flow and the primary landing page brought heightened traffic and increased registration.

After we crafted this first landing page, the CMO gave us carte blanche to devise and execute on new concepts. Earning that initial trust freed us up to introduce bold, exciting, and dynamic ideas.