A boutique club—and the one most frequented by young professionals—Bay Club Financial District was in need of a fresh perspective to draw in corporate memberships. Speaking directly to easily available benefits with graphics with copy placed mid-page, the poster is both easy to digest, engaging, and whimsical, but with a feeling of focus—a creative combination that speaks directly to today's young professionals. 
 
We spoke directly to our targeted vertical utilizing catchy-yet-poignant subheaders and cutlines:

CLASS ACT
More than 50 group fitness classes a week—yeah, that kind of fun.

HAPPY HOUR EVENTS
Move from working out to hanging out—seamlessly.

PROFESSIONAL TRAINING
You’ll feel the difference, and everyone else will see it.

MASSAGE THERAPY
Make massage more than just an occasional indulgence.