Agency: Questus
Client: Wyndham Hotels
Brand: Ramada

How do you create collateral that sticks in the brains of visionary world travelers who love a good deal? Concise, punchy copy that promotes spontaneity, variety, and potential. Plus, posing a question about jaunting off on that dream getaway and crafting a catchy “Say Hello To Red” headline. And, of course, collaborating with a rockstar designer who finds a hero shot our demographic sees in their dreams—and on their vacations.