The steps to securing a real estate loan can be daunting and convoluted. Sofia dealt with this problem every time she sat down with a new prospective client.

Previously, communication surrounding the process of getting a loan was packed with industry language and statistics. I suggested an approach that was broken up into easily digestible steps and described with translatable language anyone could relate to. Language that reflected the overall aesthetic of her business—high-end, friendly, sophisticated, and convenient.