Credit Karma Tax Campaign 2018-2019
Fast, furious, and fluid — with a trajectory being modified almost daily by analytics and stakeholders — the 2018–2019 Credit Karma Tax campaign was inspiring, challenging, demanding, and some serious fun.

Our Team
Myself, another copywriter, and two designers made up the Credit Karma Tax Creative Team. I collaborated with project managers, stakeholders, brand strategists, and the social media team to create marketing funnels and campaign briefs to guide our creative flow and execute on time.

Creative Flow
Our creative team conceived and constructed conceptual ideas that would function for a multitude of target audiences and across different verticals and mediums. I spearheaded presentations to the Credit Karma managerial team, collaborated with fellow creatives on content, and worked closely with designers to execute our ideas.

Idea Trajectory
We married whimsy with seriousness, gravity with lightheartedness, and cuteness with sincerity to craft messaging and detail product experiences. The result: Higher click-through rates, increased engagement, elevated trust for our product, and smiles!