Brief overview of my H&R Block work
Content Experience Designer, Content Writer, Native App creation and Help segments
Content Designer focus: Creating net-new 2027 tax app. Focusing on Review Return experience:
· Wrote research questions and compiled data to drive design and content
· Using AI, gathered competitive and internal research
· Adapted Return Review into full E2E experience
· Researched pain point terms and ideas
· Conducted multiple rounds of user testing
· Using AI, synthesized and applied user data to content and designs
· Collaborated with other teams for final design.
Content Writer focus: Auditing and updating entire web and mobile experiences to new content guidelines and to comply with 2026 tax season. Worked closely with legal and tax compliance.