With over $400M in loans and 20 years in the business after immigrating from Sweden, Sofia's story needed to be prominent. In her past communication, everything about her was hidden, while everything about her landed her the most referrals—which is 90% of her new business.

I rewrote her bio with a threaded narrative: putting stats high, followed by history, insight into her personality, and finally intimate fun facts. Sofia has reported her clients feel like they already know her—simply by visiting her website. 

Design by
Allie Fornesi / knockout.design