Richard Wright
Storyteller | Copywriter | Creative Professional

PROFESSIONAL EXPERIENCE

Credit Karma: Copywriter, Content Strategist, Creative
November 2018 – February 2019
Collaborated with ADs, designers, managers, writers, and strategists on Credit Karma Tax campaign. Created directed response content for web, email, apps, social media, TV, and digital ads.

  • Conceptualized and developed new campaign ideas

  • Created cohesive messaging around new products

  • Successfully applied CK brand voice and persona to tax product

  • Managed stakeholder and legal edits of creative content

  • Adapted messaging from A/B testing and revenue feedback

    PayPal: Content Designer
    July 2018 – November 2018
    Recreating UX strategy, applying new branding, overhauling all systems emails for PayPal:

  • Crafting content strategy to decrease call volume, increase landing page/website traffic, through systems emails at PayPal

  • Collaborating with brand specialists, digital content directors, and evolving tone, voice, and style guide at Paypay


    Founder & Principal: All the Things, Creative Agency
    Feb 2017 – Present

    Copywriter and creative for clients: The Olympic Club, Stay | Play, Golden Gate Lending Group. Collaborating with designers, ADs, CDs, and clients at Hathway, Accenture, and Questus agencies.

  • Wrote 1-2 tech blog articles a week for large social networking company, Accenture client

  • Owned social media production: Twitter, Facebook, LinkedIn, Accenture and Questus clients

  • Incorporated SEO rebranding website rewrites, Hathway client

  • Researched & distilled tech markets and online advertising trends, Accenture client

 The Bay Club Company: Copywriter, Editor, Creative
Jan 2013 – Feb 2017

  • Conceptualized, strategized, composed, and executed successful

  • marketing campaigns. Increased revenue, conversion rates, and brand

  • lift through creative copywriting and content strategy

  • Crafted 3–5 weekly direct response emails reaching 200k+

  • Composed 80-page branding guidelines handbook

  • Strategized & created emails and campaigns to increase revenue

  • Created campaigns with CMO, COO

  • Rebranded company with marketing and executive team

  • Created UX walkthrough PDFs for new software

  • Wrote 10–15 brochures, direct mailers a year

  • Evolved and streamlined marketing team production process

  • Managed junior copywriters, collaborated with design team

  • Cultivated a constantly evolving voice and company persona

  • to compliment brand trajectory

Education
St. Mary's College of California, MFA in Creative Writing. 2014
University of San Francisco, BA in English
Student at The San Francisco Writers Grotto

Skills + Collateral
Direct response email | Social media | Apps | Digital advertising | UX/UI | Landing/web pages | Out of home advertising | Digital signage | E-commerce product description | POS | Headlines | Subheads | Subject lines/preheaders | CTAs | Banner ads | Branding | One-sheets | Catalogues | Newsletters | Long-form copy | Short-form copy | Informational guidelines

INDUSTRIES + VERTICALS
FinTech | Retail | Tech | Hospitality | Health | Fitness | Luxury | Events