…here are some pics of awesome capybaras. Their closest relative is the elephant. Crazy. Enjoy!

Content Designer, Systems Emails Experience Project
Collaborated with design partners to influence web content, UX/UI, and visual design. Coordinated digital content with cross-functional teams to ensure a consistent end-to-end experience. Utilized data and research to evaluate content’s impact and pushed for continuous improvement to illustrate business results. Oversaw junior copywriters. Transformed global product requirements into a strategy for content to meet business goals and solve customer problems.

· Overhauled system emails and webpages by creating and implementing empathetic UX and engagement strategy. Crafted easily comprehensible content to decrease call volume and increase landing pages and website traffic. Collaborated with brand specialists, facilitated digital content directors, and evolved tone, voice, and style guide at PayPal.