How do you reboot a usage-incentive program vital to your business? By employing a storytelling technique with enticing "meat and potatoes" items first, then informing users how to attain said items. I collaborated with my designer on the script and colorful emoticons to achieve a sense of playfulness and whimsy.

Since there were landing pages for each area of Lifestyle Points, I decided a single button with a CTA would be detrimental to the campaign. Instead, I arranged for each emoticon to be a link to 10 separate landing pages. Giving more choice to the consumer.

Lifestyle Points had just undergone a change, resulting in some unhappy users. Our team was tasked with bringing back the fun that Lifestyle Points were originally associated with. The "have you heard" headline I used as a lively and spirited homage to an exciting news headline. And, I made certain to call out a series of experiences one could enjoy with Lifestyle Points.